Mevius Blue 10

Mevius Blue 10 cigarettes are now available to buy online in Australia at Oz Smoke Express. Mevius Blue 10 is the full-strength original variant of one of the world’s most widely smoked cigarette brands — manufactured by Japan Tobacco Inc. (JTI) in Tokyo, Japan. Formerly known as Mild Seven, Mevius was launched in 1977 and became the world’s No.1 charcoal filter cigarette brand. At 10mg tar and 0.9mg nicotine, mevius blue 10 delivers a rich, smooth full-flavour draw elevated by the signature Mevius charcoal filter — reducing harshness while maintaining a deeply satisfying tobacco character that defines premium japanese cigarettes. All stock is 100% genuine imported product, sold in Australian-compliant plain packaging with all required health warnings.

Product Details

Brand	Mevius (formerly Mild Seven)
Manufacturer	Japan Tobacco Inc. (JTI), Tokyo, Japan
Brand Heritage	Founded 1977 as Mild Seven — rebranded to Mevius in 2012
Origin	Japan (imported)
Variant	Blue 10 (Original Blue Full Flavour)
Tobacco Blend	American blend with seven natural flavours
Filter	Signature charcoal filter — No.1 charcoal filter brand in the world
Flavour Profile	Rich, smooth, full-bodied with clean charcoal-filtered finish
Tar	10mg
Nicotine	0.9mg
Strength	Full Flavour
Format	King Size
Pack Size	20 cigarettes per pack
Carton	10 packs (200 cigarettes)
Packaging	Australian plain packaging compliant

About Mevius Blue 10 — The Original Charcoal Filter

Mevius blue 10 is the flagship full-flavour expression of a brand that has defined premium Japanese cigarettes since 1977. The Mevius charcoal filter — a technology Mevius pioneered as the first American blend cigarette in Japan to feature it — removes impurities from the smoke while preserving the rich tobacco character, resulting in a draw that is noticeably smoother and cleaner than comparable 10mg cigarettes from Western brands. Mevius cigarettes australia-wide are prized among smokers who appreciate the distinctly Japanese approach to tobacco craftsmanship — meticulous quality control, consistent flavour and the incomparable clean finish that only a charcoal filter delivers.

Mevius Light Cigarettes vs Mevius Blue 10

For Australian smokers who find the Blue 10 too strong, mevius light cigarettes variants offer the same signature charcoal filter smoothness in a lighter format. The Mevius Purple is also available at Oz Smoke Express — a capsule variant for smokers who want flavour flexibility. Check the mevius cigarettes price in australia for all variants on their respective product pages.

Mevius Cigarettes — Where to Buy in Australia

Many Australian smokers ask mevius cigarettes where to buy — particularly outside major cities where Japanese import brands can be hard to find at local tobacconists. Oz Smoke Express stocks genuine imported mevius cigarette variants for fast delivery across NSW, VIC, QLD, WA, SA, TAS, ACT and NT. Simply order online, pay via bank transfer or PayID, and receive your order within days.

Why Buy from Oz Smoke Express?

• ✅ 100% genuine authentic imported Japanese Mevius cigarettes
• ✅ Available by the single pack (20s) or full carton (10 packs / 200 cigarettes)
• ✅ Fast delivery Australia-wide — NSW, VIC, QLD, WA, SA, TAS, ACT and NT
• ✅ Discreet plain packaging — no branding on the outside
• ✅ Dispatched within 1–2 business days of payment confirmation
• ✅ Pay via bank transfer or PayID — ABN: 59 694 916 900
• ✅ Australian-registered business — DRG368 PTY LTD

How to Order

Add to cart, checkout, and pay via bank transfer or PayID. Once payment is confirmed your order is dispatched within 24 hours. See our How to Order guide, browse the full Mevius cigarettes range including Mevius Purple, or view all cigarette brands.

🔞 Tobacco products are for adults aged 18 and over only. By purchasing you confirm you are of legal smoking age in your state or territory. Smoking is harmful to your health. For support quitting, visit Quit.org.au.

Size	Packet, Cartons